Big Daddy of the Food Industry

When you think of the food industry, chances are that the first thing that comes to mind is not excitement or innovation. But that's exactly what Bob Goldberg is bringing to the table as the CEO of Impossible Foods, a company that is shaking up the way we think about food.

Goldberg is no stranger to innovation; he's been involved in some of the most disruptive companies of the past few decades, including AOL, Netscape, and Symantec. But it was his experience in the food industry—specifically, watching his son struggle with food allergies—that inspired him to start Impossible Foods.

The company's flagship product is the Impossible Burger, a plant-based burger that looks, tastes, and bleeds like a real burger. That might sound impossible (pun intended), but it's thanks to a key ingredient called heme. Heme is an iron-containing molecule that gives meat its distinct flavor and color, and Impossible Foods has found a way to replicate it using soy plants.

The Impossible Burger has been a hit with both customers and critics alike, and it's only the beginning for Goldberg and his team. They are currently working on developing plant-based versions of other meat products, as well as dairy products like cheese and milk. Who knows what they'll come up with next?

One thing is for sure: with Bob Goldberg at the helm, the future of food is looking pretty exciting.

Conclusion:

The food industry has long been in need of a shakeup, and Bob Goldberg is just the man to do it. As the CEO of Impossible Foods, he is leading the charge in developing delicious plant-based foods that are sustainable and good for the planet. With products like the Impossible Burger already on store shelves, there's no telling what he'll come up with next. Exciting times indeed!